S02:E03 Founder Navigating Pivots, Fires, and Apricots

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S02:E03 Highlights:

S02:03 - Founder Navigating Pivots, Fires, and Apricots.

This is a story about Founder vision and why it's imperative to stay aligned with your ethos, vision, and values. We dive into an exploration of Copycat's evolution from a Hollywood-sourced copywriting company to a full fledged narrative agency. As a Founder, Shawn has developed a stronger Founder muscle than many develop over a lifetime.

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00:00 Welcome to the World of Copycat: The Origin Story

01:10 The Hollywood Dream and the Shift to Copywriting

02:25 The Birth of Copycat: A Quality Control Revolution

05:02 From Screenwriting to Copywriting: A Creative Journey

06:47 Building the Copycat Team: A Mission to Make the Internet Readable

07:58 The Vision of Copycat: Elevating Copywriting Standards

09:57 Copycat's Unique Approach: Specialization and Quality

10:50 Gaining Traction: The Seed Round and Classroom Idea

17:16 Scaling Challenges and the Importance of Quality Control

23:41 The Impact of AI and Future Goals for Copycat

24:40 Doubling Down on Growth and Discipline

25:06 The AI Revolution: ChatGPT's Impact

27:22 Adapting to AI: Challenges and Strategies

29:21 The Importance of Narrative in Content Creation

33:57 Navigating Business Challenges and Restructuring

42:31 A New Direction: From Copywriting to Narrative Agency

45:01 Embracing Creativity in a Sea of AI Content

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